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Research papers

Extracting MR samples from large CRM databases

This paper examines the challenges of using a large CRM database as a sampling frame for research purposes. It is based on Centurion's experiences of designing, developing and implementing such systems. Apart from the core sampling process the paper...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: Mark Katz, Robert Jacob, Julian Simpson
March 17, 2002
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Citation

Katz, Jacob and Simpson (2002a, March 17). Extracting MR samples from large CRM databases. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/extracting-mr-samples-from-large-crm-databases